About Us

About Abhinandan – A Love Letter to Our Roots – We are not just a jewellery brand. We are a quiet rebellion against forgetting who we are. In a world obsessed with fast fashion and fleeting trends, we choose to slow down —to honour the past, to cherish the present, and to create a legacy for the future. We are born from the earth of India — of temple bells, grandmother’s trunks, wedding rituals, and sacred stories whispered from one generation to the next. Every piece we create holds a memory — not just of what you wear, but of who you are. Your roots. Your stories. Your strength. We believe tradition is not old-fashioned — It is timeless. It is powerful. It is the heartbeat of who we are. At Abhinandan, we don’t follow trends. We follow emotions. We craft with care, and we build with soul. Because our jewellery isn’t just an accessory — It’s a piece of your story., of your bindi, your braid, your bangles, and your beliefs. This brand isn’t just about looking good. It’s about feeling proud. Of being Indian. Of being rooted. Of being real. So here’s to every woman who wears her culture like a crown — Welcome to Abhinandan. Where tradition is treasured. And jewellery… is just the beginning.